As at many universities, alcohol use is a part of the social life of many undergraduate students. In 2005, concerns particularly arose about fourth-years consuming excessive alcohol during the day of the last home football game. President Casteen then announced a $2.5million donation from
Anheuser-Busch to fund a new UVA-based Social Norms Institute in September 2006. A spokesman said: "the goal is to get students to emulate the positive behavior of the vast majority of students". On the other hand, the university was ranked first in
Playboys 2012 list of Top 10 Party Schools based on ratings of sex, sports, and
nightlife.