Augustin Daly became manager later in 1869, sometimes calling it the Fifth Avenue Theatre, sometimes Daly's Fifth Avenue or simply Daly's Theatre. The house (seating area) during this period was described as being “plated with mirrors for the illusion of immensity,” with a palette of “blush rose, neatly framed in white, with delicate boundaries of gold.” Capacity was 900, or 1,000 with standees, and gas jets provided interior lighting. When the theatre burned to the ground after a matinee on New Year's Day 1873, Daly moved his company and the Fifth Avenue Theatre name to an existing theatre on 28th and Broadway. The name similarities continue to cause confusion today. It was four years until a new building appeared, first called the Fifth Avenue Hall, where a magician named Heller performed for several months in 1877, then Minnie Cumming's Drawing Room Theatre.