Lincoln's administration initially struggled to appeal to European public opinion. At first, diplomats explained that the US was not committed to ending slavery and emphasized legal arguments about the unconstitutionality of secession. Confederate representatives, however, focused on their struggle for liberty, commitment to free trade, and the essential role of cotton in the European economy. The European aristocracy was "absolutely gleeful in pronouncing the American debacle as proof that the entire experiment in popular government had failed. European government leaders welcomed the fragmentation of the ascendant American Republic." However, a European public with liberal sensibilities remained, which the US sought to appeal to by building connections with the international press. By 1861, Union diplomats like
Carl Schurz realized emphasizing the war against slavery was the Union's most effective moral asset in swaying European public opinion. Seward was concerned an overly radical case for reunification would distress European merchants with cotton interests; even so, he supported a widespread campaign of public diplomacy.